Demand Segments

Segments are cut at the quartiles of the current scope: below EUR 500, between EUR 500 and EUR 950, and above EUR 950. They describe stated intent, not verified income.

What the data says

Generated from the records currently in scope — observation, why it matters, and the decision it points to. Nothing here is written in advance; every figure recomputes on the next upload.

Who the demand is

Calculatedn = 2,262

Observation: Of 2,262 enquiries with a budget, 24% are premium (median EUR 1,148), 61% core (median EUR 700) and 15% price sensitive (median EUR 400). Premium enquiries stay 0.5 months shorter than price-sensitive ones (5.9 against 6.5 months). Premium demand concentrates in Munich.
Interpretation: The premium segment pays EUR 448 more per month than core demand. It is a 24% slice, which caps how much of the scheme can be built against it.
Investment implication: Size the premium product to roughly 24% of beds, weighted to Munich, and hold the remainder at the core median of EUR 700. Pricing the whole scheme at the premium median would leave 76% of stated demand unaddressed.

Price Sensitive

14.9%

Stated budget below the lower quartile of the scope.

Median budget: EUR 400
Median stay: 6.5 months
Long stays (9m+): 44.1%
Strongest location: Bochum
Preferred move-in: Oct 2026

Calculatedn = 338

Core

60.7%

Stated budget between the lower and upper quartile.

Median budget: EUR 700
Median stay: 5.9 months
Long stays (9m+): 35.4%
Strongest location: Dresden South
Preferred move-in: Oct 2026

Calculatedn = 1,374

Premium

24.3%

Stated budget above the upper quartile of the scope.

Median budget: EUR 1,148
Median stay: 5.9 months
Long stays (9m+): 36.2%
Strongest location: Munich
Preferred move-in: Oct 2026

Calculatedn = 550

Segment size

The premium segment holds 24.3% of 2,262 valid budgets at a median of EUR 1,148; the price-sensitive segment 14.9% at EUR 400.

Calculatedn = 2,262

Segment profile

Each segment described by the behaviour recorded in the same scope.

Calculatedn = 2,262

3 rows

Segment	Leads	Unique enquirers	Share	Median budget	Median stay	Short stays	Long stays	Median lead time	Top location	Preferred move-in
Price Sensitive	338	312	14.9%	EUR 400	6.5 months	46.2%	44.1%	27 days	Bochum	Oct 2026
Core	1,374	1,239	60.7%	EUR 700	5.9 months	51.7%	35.4%	30 days	Dresden South	Oct 2026
Premium	550	494	24.3%	EUR 1,148	5.9 months	54%	36.2%	30 days	Munich	Oct 2026

Segments are defined by stated budget only. They are a lens on the same population, not distinct customer groups, and no causal reading should be attached to differences between them.