Acquisition Benchmark

Enter the rent and unit assumptions of a scheme and see how much of the observed demand actually supports them. Nothing here is a valuation — it is a demand test.

What the data says

Generated from the records currently in scope — observation, why it matters, and the decision it points to. Nothing here is written in advance; every figure recomputes on the next upload.

Where demand thins out

Calculatedn = 2,262

Observation: The sharpest fall sits between EUR 400 and EUR 600: the share of enquiries that can still afford the rent drops from 96% to 70%, i.e. 26% of demand in one step. The second-largest fall is 23.7% between EUR 600 and EUR 800.
Interpretation: Demand does not decay smoothly; it steps. Crossing EUR 600 costs 26% of the addressable pool, while moving within the band below it costs almost nothing, and the median budget of EUR 700 sits above that step.
Investment implication: Set the rent ceiling for the standard unit just under EUR 600. An uplift past that threshold has to earn back 26% of lost demand in rent — the trade only works with the shortfall priced into the void assumption.

Budget level and spread

Calculatedn = 2,262

Observation: 2,262 enquiries state a budget. The median is EUR 700 per month, the middle 50% run from EUR 500 to EUR 950 (a spread of 64% of the median), and the top 10% start at EUR 1,200.
Interpretation: The middle half spans EUR 450, so this is not one homogeneous demand pool but at least two: a price-led group below EUR 500 and a group willing to pay above EUR 950. A single rent point serves one of them and taxes the other.
Investment implication: Price the standard product at or just below EUR 700, where 56% of stated budgets still qualify, and take the upper band with a distinct premium unit type instead of a blanket uplift.

Deal assumptions

Figures apply to the currently filtered scope shown in the bar above.

Target rent (EUR per month)

Average room size (m²)

Units in the scheme

Demand retained at target rent

31.4%

Share of stated budgets that still cover EUR 900 per month.

Calculatedn = 2,262

Price position

68.6%

Share of stated budgets that sit below the target rent.

Calculatedn = 2,262

Gap to median budget

+28.6%

Median stated budget in scope is EUR 700.

Calculatedn = 2,262

Rent per m²

EUR 41 / m²

Target rent divided by the planned room size.

Calculated

Addressable leads in scope

711

Leads whose stated budget covers the target rent, within the current filters.

Calculatedn = 2,262

Size gap

-1.6 m²

Demand-weighted preference is 23.6 sqm.

Calculatedn = 2,999

Single-room preference

76%

Share of occupancy clicks choosing a single room.

Observedn = 2,999

Annual rent roll at full occupancy

EUR 2,160,000

Arithmetic only: target rent × units × 12. It assumes full occupancy and says nothing about achievability.

Calculated

Retained demand around the target rent

At EUR 900 the addressable share is 31.4%; the nearest tested step is highlighted.

Calculatedn = 2,262

Assumption checks

Each assumption tested against the recorded demand in the current scope.

Calculatedn = 2,262

Rent against stated budgets
31.4% of 2,262 stated budgets still cover EUR 900 per month.
Stretch
Position against the median
Target rent sits 28.6% above the median of EUR 700 (upper budget range starts at EUR 950).
Stretch
Room size against demand
Planned 22.0 m² against a demand-weighted preference of 23.6 m² (-1.6 m²).
Supported
Unit type
76% of occupancy clicks choose single rooms — a single-room scheme matches the recorded preference.
Supported
Contract length
Median intended stay is 5.9 months; a 12-month contract model implies re-letting risk below that.
Not supported
Lease-up seasonality
39.1% of demand targets Oct 2026 — lease-up is concentrated and the window is narrow.
Stretch
Marketing lead time
Half of searches happen within 25 days of move-in — marketing must be live at least that far ahead.
Not supported
Evidence base
2,262 valid budgets and 13,409 searches support this benchmark (high confidence).
Supported

Size clusters against the planned room

The planned 22.0 m² room sits in the cluster highlighted below.

Observedn = 4,677

Location comparison at the target rent

How much of each location's demand survives the target rent, using the same rule as the portfolio figure.

Calculatedn = 2,262

20 rows

Location	Valid budgets	Median budget	Retained at target
Munich	328	EUR 1,050	71.6%
Berlin Yard	60	EUR 1,000	60%
Berlin Oak	87	EUR 900	59.8%
Berlin Yard II	44	EUR 900	59.1%
Frankfurt	117	EUR 900	54.7%
Bonn	160	EUR 825	49.4%
Berlin Clay	66	EUR 850	45.5%
Berlin (city-level)	112	EUR 800	36.6%
Stuttgart Central	89	EUR 800	29.2%
Bremen	139	EUR 650	28.1%
Stuttgart Urban	77	EUR 790	20.8%
Stuttgart (city-level)	17	EUR 600	11.8%
Dresden North	86	EUR 650	11.6%
Ludwigsburg	70	EUR 520	11.4%
Essen	102	EUR 600	7.8%
Kiel	118	EUR 625	6.8%
Dresden South	274	EUR 550	6.2%
Pamplona	54	EUR 600	5.6%
Bochum	246	EUR 500	3.3%
Halle	62	EUR 450	1.6%

Budgets are stated intentions collected at exit intent, not verified affordability or signed leases. Treat the retained-demand share as a relative indicator of price resistance, not as an occupancy forecast.