Product & Unit Mix

What product demand actually configures for. Configurator records carry no dates, so this page reflects the location filter only.

What the data says

Generated from the records currently in scope — observation, why it matters, and the decision it points to. Nothing here is written in advance; every figure recomputes on the next upload.

Product and size preference

Calculatedn = 3,917

Observation: 2,280 of 2,999 occupancy selections (76%) ask for single occupancy. Size interest concentrates on 22–<25 sqm with 19.6% of 4,677 size clicks, ahead of 18–<20 sqm at 19.5%. The demand-weighted preference is 23.6 m².
Interpretation: Shared layouts are a minority preference at 24%; a scheme built around doubles is designed against 76% of expressed demand and will let rooms at a discount to fill them.
Investment implication: Plan the standard unit at 23.6 m² inside the 22–<25 sqm band. Every additional m² above that band buys space demand did not ask for; below it, the unit competes on price alone.

Preferred size (m²)

23.6 m²

Click-weighted average of the midpoints of the selected size bands.

Calculatedn = 4,677

Size sweet spot

22–<25 sqm

19.6% of size interactions land in this cluster.

Observedn = 4,677

Single occupancy

76%

Of 2,999 occupancy clicks, 2,280 chose a single room.

Observedn = 2,999

Wide-band selections

13%

Share of size clicks on broad ranges, where the midpoint is a weaker proxy.

Calculatedn = 4,677

Room size clusters

Size demand concentrates on 22–<25 sqm, giving a demand-weighted preference of 23.6 m² across 4,677 clicks.

Calculatedn = 4,677

8 rows

Cluster	Clicks	Share
under 15 sqm	468	10%
15–<18 sqm	606	13%
18–<20 sqm	913	19.5%
20–<22 sqm	602	12.9%
22–<25 sqm	918	19.6%
25–<30 sqm	519	11.1%
30–<40 sqm	345	7.4%
40+ sqm	306	6.5%

Occupancy preference

Single rooms take 76% of occupancy clicks against 24% for shared product.

Observedn = 2,999

Configurator options in detail

Raw click counts per usable filter option. Term, gender and living-style filters are marked unusable on import and never analysed.

Observedn = 7,676

59 rows

Filter	Option	Clicks	Share
Occupancy	Single Occupancy	2,280	29.7%
Occupancy	Double Occupancy	719	9.4%
Size	S: 18m²-19m²	234	3%
Size	M: 12m²-35m²	226	2.9%
Size	S: 10m²-12m²	224	2.9%
Size	S: 20m²	201	2.6%
Size	S: 13.6m²-16m²	201	2.6%
Size	M: 16m²-24m²	199	2.6%
Size	L: 24m²	157	2%
Size	L: 18m²-29m²	151	2%
Size	M: 20m²-22m²	147	1.9%
Size	M: 20m²	138	1.8%
Size	S: 16m²	127	1.7%
Size	M: 17m²-35m²	127	1.7%
Size	XL: 27m²-30m²	122	1.6%
Size	L: 25m²-34m²	117	1.5%
Size	M: 21m²	116	1.5%
Size	L: 24m²-25m²	108	1.4%
Size	S: 10m²	104	1.4%
Size	S: 13m²-17m²	93	1.2%
Size	L: 31m²	85	1.1%
Size	L: 23m²-25m²	85	1.1%
Size	M: 22m²	81	1.1%
Size	M: 14m²-16m²	80	1%
Size	S: 16m²-21m²	79	1%
Size	XS: 13m²	72	0.9%
Size	M: 18m²-21m²	72	0.9%
Size	S: 10m²-13m²	68	0.9%
Size	XL: 114m²	66	0.9%
Size	M: 21m²-24m²	65	0.8%
Size	M: 19m²	59	0.8%
Size	XL: 30m²-32m²	58	0.8%
Size	M: 14m²-17m²	54	0.7%
Size	M: 24m²	53	0.7%
Size	L: 18m²-41m²	53	0.7%
Size	M: 23m²-24m²	52	0.7%
Size	L: 22m²-36m²	51	0.7%
Size	XS: 17m²	51	0.7%
Size	L: 27m²-30m²	49	0.6%
Size	XXL: 40m²	47	0.6%
Size	XL: 40m²-42m²	46	0.6%
Size	S: 19m²	44	0.6%
Size	L: 25m²-30m²	42	0.5%
Size	L: 32m²	40	0.5%
Size	L: 25m²-32m²	40	0.5%
Size	XL: 32m²-39m²	39	0.5%
Size	L: 20m²-24m²	39	0.5%
Size	XL: 39m²	37	0.5%
Size	XL: 36m²	35	0.5%
Size	L: 27m²-31m²	33	0.4%
Size	XL: 25m²	32	0.4%
Size	L: 27m²	31	0.4%
Size	XL: 50m²	30	0.4%
Size	XL: 53m²	25	0.3%
Size	XL: 42m²	22	0.3%
Size	XL: 44m²-46m²	21	0.3%
Size	XXL: 61m²	19	0.2%
Size	XXL: 53m²	15	0.2%
Size	XXL: 50m²	15	0.2%