Who the demand is
Calculatedn = 2,262- Observation
- Of 2,262 enquiries with a budget, 24% are premium (median EUR 1,148), 61% core (median EUR 700) and 15% price sensitive (median EUR 400). Premium enquiries stay 0.5 months shorter than price-sensitive ones (5.9 against 6.5 months). Premium demand concentrates in Munich.
- Interpretation
- The premium segment pays EUR 448 more per month than core demand. It is a 24% slice, which caps how much of the scheme can be built against it.
- Investment implication
- Size the premium product to roughly 24% of beds, weighted to Munich, and hold the remainder at the core median of EUR 700. Pricing the whole scheme at the premium median would leave 76% of stated demand unaddressed.